How to Manage Multiple Lease-Ups With Kindle Baumgarten of Drucker +Falk

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

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Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

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Multifamily Social Media Summit Recap: Vlog Edition with Barbara & Marci

The Multifamily Social Media Summit was the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Come with Marci and me on our adventure in this vlog-style event coverage.

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April Resident Events: Your Insider’s Guide from the Social Media Summit

This week we are mixing things up extra and coming to you from a multifamily social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events for your apartment communiies!

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18 Sizzlin' Summer Event Ideas for Apartments

Check out these top apartment events for May and June! You can take these easy ideas and use them for small grab-and-go style events for larger-scale lux events! Our favorite? A “Flamingle” mixer! Check out pictures of events we put together and shopping lists for decor.

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Summer Taglines For Marketing Apartments

Sunny days are here and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite summer taglines and outreach marketing pairings that multifamily prospects will remember.

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Resident Gift Ideas for Every Apartment Lifestyle

We've rounded up some of our favorite gifts for a variety of lifestyles (pet-friendly, fitness, foodie, etc) that can be used for welcomes, renewals, apologies, or appreciation efforts. These gifts are all under $25, and some are even less than $5. We tried to find a good mix of gifts that could work for any community!

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The Multifamily Mentor Matchmaking Group: Connecting Paths, Building Careers, and Creating Friendships

In the fast-paced world of multifamily housing, the role of mentorship cannot be overstated. We’re taking a close look at the Multifamily Mentor Matchmaking group through an insightful conversation with founder, Tara Samuels and active members Joe and Joseph.

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10 EASY Resident Events

We’ve combined some of our EASIEST and favorite resident events to make life easier for you as a busy property manager! Some you can do right from your desk on ZERO budget. Let us know which ones are your favorites.

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Solving Your Apartment Social Media Struggles

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

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12 March Resident Events for Unforgettable Community Fun

March into sustainability and community spirit with our multifamily housing events! From the glitz of The Academy Awards watch party to eco-friendly gatherings like the All Green Everything Party, discover 12 unique ways to connect and engage with residents. Perfect for apartment marketing, property management professionals, and resident retention strategies. These are easy, budget-friendly ways to make a lasting impression on your residents and increase retention.

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Top Apartment Events for Spring 2024

We’ve lined up our favorite events for apartments this Spring! Surprise and delight your residents with these easy events. Most events can be done in a grab-n-go style as well. From brunch to basketball, you are sure to find some inspiration for you next apartment event this spring!

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Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant. 

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The Art of Engaged Teams: Property Managers Leading with Enthusiasm for Superior Resident Retention

Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities. Listen as our guest speakers, Tamanaca Gruppi and Lisa Black, give us a masterclass in turning everyday management into an opportunity for building vibrant communities.

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Community Blend: 12 Mix and Mingle Events for a Fabulous February

Let’s delve into February's issue, packed with 12 fun and budget-friendly resident event ideas for your multifamily community.

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February Resident Event Ideas

February 2024 may as well be resident appreciation month. Love is in the air, and it’s time to remind your residents why they fell in love with your apartment community. We’re sharing our top resident event ideas for February that we know will do the trick and sharing our apartment marketing hacks to create photo-worthy multifamily events. Photos and documentation of your residents having a great time at your events equal a better apartment online reputation.

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