Posts tagged marketing tips
#104 AIM Conference: What Property Managers and Apartment Marketers Need to Know
#104 AIM Conference: What Property Managers and Apartment Marketers Need to Know

Two major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.

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Podcast, Multifamily Training, MarketingBarbara Savonaconference, AIM, marketing home marketing you, Marketing, AI, Centralized Leasing, Leasing Agent, apartment manager, apartment managers, marketing ideas for apartments, marketing ideas, marketing career, marketing tips, marketing director, training, apartment marketing training
#94: Apartment Marketing Trends in 2023 You Need to Know
#94: Apartment Marketing Trends in 2023 You Need to Know

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

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Marketing, PodcastBarbara SavonaChris Arnold, Natalie Linan, multifamily marketing ideas, Multifamily Marketing, multifamily marketing, marketing home marketing you, marketing ideas for apartments, marketing mix, marketing ideas, marketing mistake, Marketing, marketing tips, marketing career, marketing, marketing plan, marketing director, Competitive Market
Drive Resident Referrals with a Referral Automation Station in Common Areas
Drive Resident Referrals with a Referral Automation Station in Common Areas

Make resident referrals SUPER easy with a Referral Automation Station. Check out this cute way to spoil residents at your apartment community and put the word out about your referral bonuses. Plus, download our FREE referral flyer for apartments!

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MarketingBarbara Savonareferrals, refer, referral automation station, occupancy, leasing, leasing tips, marketing tips, apartment marketing tips, refer your friends, referral campaigns, apartment referral campaigns, property manager, property management, leasing agent, leasing 101, sales tips, sprout marketing, resident gifts, referral, fall, pets
#52-8 Steps to Become a Kick-Butt Leasing Agent in Just One Week
#52-8 Steps to Become a Kick-Butt Leasing Agent in Just One Week

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

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Multifamily Training, Personal Development, PodcastGuest UserSprout Marketing apartment marketing podcast, Apartment Marketing Ideas, apartment leasing agent, apartment leasing training manual, Apartment Marketing, apartment leasing tips, apartment leasing training, apartment leasing consultant, apartment manager, apartment leads, apartment leasing phone scripts, apartment leasing scripts, apartment leasing agent training, Apartment marketing, apartment marketing, apartment leasing 101, apartment marketing tips, apartment leasing agent interview questions, apartment leasing agent tips, apartment ideas, apartment leasing, apartment leasing closing techniques, apartment leasing agent certification, apartment leasing agent interview, marketing home marketing you, marketing ideas for apartments, marketing home, marketing ideas, Marketing, marketing tips, marketing, marketing director, Leasing Agent, Leasing Tips, leasing agent, Leasing, leasing tips, leasing professional, leasing blueprint, Leasing Basics, leasing agent tips, leasing 101, leasing apartments, apartment leasing agent dress code, leasing, apartment leasing tips and tricks, apartment marketing training, Apartment Marketing Training, leases
#29 - Multifamily Moms: Meeting the Challenges of Quarantine
#29 - Multifamily Moms: Meeting the Challenges of Quarantine

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing.

How are they meeting the challenges?

I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcoming obstacles.

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Personal Development, PodcastSprout Marketingmultifamily marketing, marketing tips, social media marketing, Social Media, Emotional Marketing, mental health, covid, corona, coronavirus, mom, multifamily mom, parenting, parents
8 WAYS TO BOOST YOUR CAREER DURING THE QUARANTINE
8 WAYS TO BOOST YOUR CAREER DURING THE QUARANTINE

This one is for all our property managers and real estate agents. Do you still have a job right now? Are you hoping you’ll have a job after the pandemic? Use these ways to boost your career so that you will thrive in your work and truly future-proof your career! Invest time and energy now, to reap the benefits later. These ideas range from quick and free to a small investment.

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Personal DevelopmentGuest Usermultifamily marketing, marketing tips, social media marketing, Social Media, Emotional Marketing, mental health, covid, corona, coronavirus
Multifamily Professionals, You Got This: A 12-Pack of Ideas to Help You Cope & Hope Amidst COVID-19
Multifamily Professionals, You Got This: A 12-Pack of Ideas to Help You Cope & Hope Amidst COVID-19

Multifamily housing professionals nationwide are being impacted by COVID-19. The strain it has caused many property managers, leasing professionals, regional managers and maintenance technicians has been massive. This webinar is a 12-pack of ideas to help you cope and hope amidst the Coronavirus. Join industry friends Amy Kosnikowski Dilisio, Rommel Anacan, Heather Blume and Barbara Savona for this dose of encouragement and motivation.

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Multifamily Training, Personal DevelopmentSprout Marketingmultifamily marketing, marketing tips, social media marketing, Social Media, Emotional Marketing, mental health, covid, corona, coronavirus, webinar, Anne Sadovsky, amy kosnikowski, rommel anacan, heather blume
Marketing Home, Marketing You - A Sprout Marketing Podcast with Barbara Savona
Marketing Home, Marketing You - A Sprout Marketing Podcast with Barbara Savona

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

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Podcast, Multifamily TrainingGuest Usermarketing, marketing tips, apartment marketing, apartment marketing tips, apartment marketing ideas, property manager, property management, Real Estate, realtor, leasing agent, leasing professional, podcastComment
How to Turn New Year Resolutions into New Resident Leases in January 2020
How to Turn New Year Resolutions into New Resident Leases in January 2020

There’s something so exciting about January. Everyone seems a little extra inspired this time of year and encouraged to make steps towards their goals. There’s an optimism in the air that you just don’t get any other time of year. People setting New Year’s resolutions should inspire your team to see how you can meaningfully contribute to helping your residents and prospects achieve their goals. Seth Godin, Master Marketer and Author, speaks about how important it is for companies and brands to have a meaningful impact on people's transformation. That’s where real connections happen. 

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Marketing, Monthly Marketing PlanGuest Usermarketing tips, marketing, multifamily marketing, apartment marketing, resident retention, resident appreciation, outreach marketing, leasing agent, property manager, property management, leasing professional, apartment marketing tipsComment
5 Resident Appreciation Ideas that Won’t Break the Bank
5 Resident Appreciation Ideas that Won’t Break the Bank

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

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Resident Retention, Resident EventsGuest Usermarketing tips, marketing, Multifamily Marketing, multifamily housing, resident appreciation, Resident Retention, resident events, bundles, apartment marketing, sprout marketing, leasing agent, leasing professional, Property Management, property managerComment
Finish 2019 Strong with These Ready-To-Download Marketing Tools!
Finish 2019 Strong with These Ready-To-Download Marketing Tools!

We’re winding down 2019 (like, what?? How did this happen so quickly?) and as we always say at Sprout, this is not the time of year to take your foot off the gas, but rather keep going and finish the year strong.


We know that the end of the year can feel even more busy than usual but we don’t want you to neglect planning for this last month of the year. In fact, this is a great time to celebrate creative holidays with your residents while they’re already in the mood to celebrate. This season is also a great time to get out there and do some outreach marketing around your community. 

If you want to make your marketing efforts as easy as possible, while still being effective, then these done-for-you bundles in our Sprout Shop is the way to go. Couple those bundles with a FREE download of our Creative Holiday Calendar and you’re GOLDEN for the rest of the year.

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MarketingGuest Usermarketing tips, marketing, Multifamily Marketing, Memorable Marketing, marketing mix, Emotional Marketing, Competitive Market, apartment marketing, Apartment Marketing Ideas, Apartment Marketing, Sprout Marketing, Leasing Basics, Leasing, Leasing Agent, leasing professional, apartment manager, apartment ideas, apartment marketing ideas, multifamily, Property Management, property manager, december, easyComment
Black Friday Marketing For Your Apartment Community
Black Friday Marketing For Your Apartment Community

Black Friday is right around the corner and who says that stores are the only ones that get to take advantage of this huge marketing monster? We have an entire Black Friday collection that will no doubt be able to catch the attention of all the right people. Why would you want to jump on the Black Friday bandwagon? Well… think about it. When Black Friday rolls around it’s like a switch flips and people are in the mood to spend shop and spend money. Since people are more willing and open to spending money, they are more receptive to marketing for it. They are looking for the sales promotions. Whoa, did you miss that? They are LOOKING for the sales. That means for once your prospects are actively looking for marketing that is letting them know about sales and are more inclined to take action. If that doesn’t make you want to jump up and happy dance, I don’t know what will!!

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Guest Usermarketing tips, Multifamily Marketing, marketing ideas, marketing mix, Competitive Market, apartment marketing, Apartment Marketing Ideas, Sprout Marketing, Property Management, property manager, leasing professional, black friday, black friday marketingComment
Break Through The Noise With Captivating Apartment Marketing
Break Through The Noise With Captivating Apartment Marketing

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

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MarketingGuest Usermarketing, Multifamily Marketing, Memorable Marketing, marketing ideas, marketing mix, marketing tips, Emotional Marketing, Competitive Market, Apartment Marketing Ideas, apartment marketing, online marketing, Sprout Marketing, outreach marketing, Facebook Marketing, Property Management, property manager, Leasing Basics, Leasing, Leasing Agent, leasing professional, Leasing Tips, apartment leasing consultantComment
How To Create An Apartment Marketing Plan That Works For You Instead Of Against You
How To Create An Apartment Marketing Plan That Works For You Instead Of Against You

Most managers would agree that a proactive marketing approach is ideal, still the large majority default to a reactive approach. Why? Often, managers start with the best of intentions to have a well-crafted marketing plan but then things happen onsite that take away our focus. Mid-month they can find themselves with dipping occupancy, unaccounted for skips, or a lower renewal rate than anticipated. In the shock and misunderstanding a hail mary is thrown in hopes it will correct all the missed goals. But let’s be honest, does the hail mary ever work?

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MarketingGuest Usermarketing tips, Multifamily Marketing, marketing mix, marketing ideas, Apartment Marketing Ideas, apartment marketing, Property Management, property manager, Real Estate, Leasing Basics, Leasing Agent, leasing professionalComment
How To Be The Hero When It Comes To Handling Resident Complaints
How To Be The Hero When It Comes To Handling Resident Complaints

Being a property manager is a rewarding career, but it can have it's rough days. Especially when that day consists of dealing with resident complaints. How you handle complaints can either build that resident loyalty that you want, or it can break their trust. Read our sneak peak of our webinar with Rommel Anacan where he'll teach you a step-by-step method for positively dealing with complaints.

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Resident RetentionGuest Usermarketing tips, Multifamily Marketing, marketing, marketing ideas, marketing mix, apartment marketing, Apartment Marketing Ideas, Property Management, Resident Retention, resident complaints, resident notices, Real Estate, property manager, Leasing, Leasing Agent, leasing professional, Leasing Tips Comment
An Apartment Marketing Plan That's Focused On Getting Results
An Apartment Marketing Plan That's Focused On Getting Results

Truth time: A lot of on-site apartment marketing is done for the sake of doing something (anything) or to simply appease a corporate requirement. When we approach marketing like this, it tends to lack clarity when it comes to defining the marketing objectives. The result? A big belly flop. 👎

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MarketingGuest UserMultifamily Marketing, marketing, multifamily, marketing ideas, marketing mix, Apartment Marketing Training, apartment marketing, apartment marketing ideas, Property Management, property manager, Property Manager, leasing, Leasing Agent, leasing professional, marketing tips