#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director
alex rippy | national director of leasing
Alex (Monreal) Rippy is a seasoned real estate professional with over a decade of experience in the multifamily and student housing industry. She possesses a unique blend of skills in operations, systems, and marketing, and is recognized for her strong leadership abilities and successful track record in leasing. Alex is dedicated to leading top-performing teams and achieving results.
As head of GMH’s Leasing, Systems & Integrations departments, Alex has a keen eye for maximizing asset performance while minimizing costs through rate modeling and data analysis. She, alongside her team, drives occupancy through strategic leasing initiatives and impactful marketing campaigns. In her role, she implements efficient system processes optimizing software and AI, fosters valuable market and university relationships, and develops well-regarded property reputations. Her industry knowledge and well-rounded experience makes her an asset to any organization and we are thrilled she’s joining us this week on Marketing Home. Marketing You.
“People over the product will win every single time. Creating value in more than just a building is what sets you apart and it’s what makes you win... When it comes to the financial health of the asset, there is nothing better than having an incredibly talented human being at the helm. They’re going to be the driver of every single piece of that financial health. ”
Tune in to hear Alex share:
Can you tell us about your current role as National Director of Leasing and what a typical day looks like for you?
How do you manage to oversee leasing for student housing, conventional housing, and innovative living?
How do you keep the renter top-of-the-mind while still maintaining a strong focus on the financial health of an asset?
What are the biggest leasing challenges you foresee in 2023? Tips to tackle these challenges?
I know you’re passionate about outreach and relationship building. Can you talk briefly about your approach and how this has helped you generate results?
Can you share an example of how analyzing data has impacted a recent decision in the leasing process?
What are some of the most underutilized opportunities in leasing? (Hint, Sprout is REALLY passionate about this)
What impact do you think AI and Centralized Leasing will have on leasing?
Any tips on keeping teams engaged?
Bonus: Alex shares what it takes to pursue a career as a national director of leasing
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