#107 Behind the Scenes: Sprout's Creative Director Tells All

This week's episode was an emotional rollercoaster as we say goodbye to our Creative Director, Rebecca Ross. It felt like therapy to discuss the importance of change and growth, but also the emotional impact that comes with a career change.

Tune in to hear Rebecca’s insights on what she’s learned in her 11 years at Sprout, where she developed her leadership, design, and writing skills. Rebecca shares a behind-the-scenes view of the Sprout Team and how we’ve evolved over the years. Whether you’re thinking about a big change or you’d like to explore a creative role, there are valuable lessons for everyone in the Multifamily industry in this episode.

Rebecca Ross | creative director, sprout marketing

Tune in to hear Rebecca share:

[00:02:34] From Family Property Management to Design: A Well-Rounded Career Journey

[00:08:53] Embracing Growth: Developing Design and Leadership Skills Through Experience

[00:14:18] Saying Yes: The Challenge of Setting Boundaries in Small Teams

[00:20:40] Designing & Presenting with Confidence: The Importance of "Fake it ‘till you make it"

[00:30:11] Designing for Clients: Strategies for Effective Communication

[00:31:29] Growing in a Supportive Environment: Learning from Mistakes in Multifamily Culture

[00:34:54] Finding Your Happy Place: Balancing Career Growth and Personal Happiness

[00:38:21] Navigating Change: The Emotional Process of Changing Jobs

Sprout Creative Director for Multifamily Marketing and Resident Retention

“I don’t think you always have to say no or yes. I think that’s been a challenge for all of us in finding the balance between yes and no.”

— Rebecca Ross

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🌟 Planning Calendar with Social Media Checklist
🌟 Free Canva-Compatible Designs
🌟 Planning Tools & Resident Event Ideas
🌟 Social Media Caption Templates + Digital Graphics

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A Sprout Goodbye: A Peek at our internal going away video

“I remember showing up for my Sprout internship and you were like, ‘What do you know?’ And I was like, ‘I know nothing.’

I’m a self-taught designer thanks to Sprout. I had always been around design but never actually did it myself. Sprout allowed me to tinker with that as an intern”

— Rebecca Ross