How to do a virtual apartment tour

A FREE tool to do an easy virtual tour via email, text or social media post

A lot of apartment communities are having to learn new technology at warp speed. No in-person tours allowed? No problem. We’ll do them virtually. Should be easy, right?

Let me introduce you to my all-time FAVORITE tools that make ALL of that a breeze.

INTRODUCING LOOM: A free screen recorder for Mac, Windows, and Chrome.

• Allows you to film yourself or your screen easily

• Gives you a way to easily store these videos

• Makes them EASILY sharable on ANY platform

• Allows you to see some stats on viewership of your videos.

Stop spending hours typing or saying the same thing over and over again. Use loom to send the message while also keeping it personal!

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Step-by-step Virtual Tours with Loom

• Open Loom App and select your recording option:

  • Screen Record

  • Face Record

  • Face + Screen Record

• Click the red button to start recording.

• Give your tour.

• Click the red button when you are done recording.

• Decide how you want to send: email, social or text.

• Hit send or copy the link and share.

• Your prospect will see a link. Once they click it, they can watch your video from their computer or phone.

• The best part? Loom sends you an alert that your video has been viewed!

This is what your prospect sees when they receives the video:

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The leasing guide includes:

• Goal setting

• Email tips

• Virtual and self-guided tour guidelines

• Social media checklists

• And so much more

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PERSONALIZATION OR AUTOMATION?

Personalization

Make a video for every prospect and show off the personalization by using their name and referring to elements on their guest card.

Making it truly all about them and show that you took the time to give them a tour on their terms.

AUTOMATION

Make videos that can be used for any prospect and maybe you have a few variations by floor plan.

After that, you can re-share the link over and over again. Talk about expanding your reach!

LET THE VIDEOS LIVE ON

Download the file and load it to your website, your Instagram Highlights, Facebook videos, YouTube channel. This will allow your virtual tours to have a longer shelf life.

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PICK YOUR BEST SHOT

Here is an example of Screen + Camera:

This is a great way to walk someone through your site or resident portal. (and yes, my eyes are closed!)

Sometimes residents or prospects have questions and it’s easier to virtually walk them through the process with this visual aid.

This is an example of Camera Only:

Why use the camera only feature?

It feels personal, almost like you are with the room with them. This is a fantastic way to send a personalized follow up after someone has toured.

This is also an easy way to record and answer typical FAQ’s or common objections.

BONUS: You can record them once and share them multiples times.

Here is just Screen Only: When You Don’t Want to Show Your Face!

Sometimes we don’t feel camera ready. That’s okay! This option still allows you to speak with someone and walk them through a process while showing only your screen.

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MORE DIGITAL APARTMENT IDEAS?

• If you’re looking for ways to add captions or music to your videos, I share 11 of my favorite social media tools here.

• Right now is the time to step up our virtual communication game and brush up on our leasing skills. But don’t let complicated technology slow you down. There are a lot of options that make social media and digital marketing a breeze.

Let us help!