February Resident Event Ideas
February 2024 may as well be resident appreciation month. Love is in the air, and it’s time to remind your residents why they fell in love with your apartment community. We’re sharing our top resident event ideas for February that we know will do the trick and sharing our apartment marketing hacks to create photo-worthy multifamily events. Photos and documentation of your residents having a great time at your events equal a better apartment online reputation.
Now before we jump into these easy events for apartments, we want you to think of these events like filling up a jar. Every time you have an event, you can add one piece of candy to the jar. The more events or resident appreciation moments you have, the more candy in the jar. When something goes wrong or off the rails, you have to take a piece of candy out of the jar.
What does this have to do with your online reputation? It’s easy. When negative things happen at your community, the candy you put in those jars is your resident retention insurance. People write bad online reviews when the jar is empty and the bad outways the good. If you are regularly securing positive moments at your community through these creative resident events, your residents will give you the benefit of the doubt and come to you privately with any issues or concerns.
So let’s start filling up that jar with some good, old-fashioned, fun apartment events.
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Need fresh event ideas for the entire year? We’ve got you covered!
5 FAVORITE FEBRUARY RESIDENT EVENT IDEAs
Below you’ll find a few of our easy apartment event ideas for February 2024. What we aim to do in every Sprout Monthly magazine is to provide event ideas that can fit any budget as well as any effort. You can go all out or you can do something a little more scaled back. Either way, we give you all the event templates, shopping lists, and inspirational photos you need to bring it to life at your apartment community.
Cookie Decorating
Candy Bar
Tailgate Party
Take And Bake Brownies
Guess How Many Hearts
Now seriously, let’s get to those ideas!
1. Cookie Decorating
SAMPLE FROM THIS MONTH’S MAGAZINE
Need a sweet and creative resident event idea? This cookie decorating event is a great way to indulge your residents while letting them embrace their creative side.
Apartment Event Hack: Use heart plates as your background or photo booth backdrop. They are cheap and you simply tape them to the wall!
2. Candy Bar
Candy is a lovely and cheap resident appreciation idea. Set up your own candy bar for residents to grab some candy to go.
Sprout Members can also easily make this a Candy Open House by putting this set up in your model unit for residents to enjoy while they tour. Our members get access to all the design templates and shopping lists to make this easy.
3. Tailgate Party
Check out how these Sprout members created the ultimate tailgate setup using their Sprout football designs.
What’s amazing about sport tailgate parties is that all you need is some snacks, drinks, and a TV to bring this event to life.
See what apartment events our Sprout Marketing members love in our resident event e-book.
4. Take-And-Bake Brownies
Do you know what smell is associated with home? The smell of fresh-baked treats like brownies or cookies.
What better way to tap into home than to have a take-and-bake resident event? You can do this with brownies, cookies, or even cake.
Grab all the designs to bring this to life when you become a Sprout Member.
5. Guess How Many Hearts
Need an event that takes absolutely no work? When you become a Sprout member, we give you:
💖 Photo like this you can post on social media
💖 Social caption template
Then all you do is post it on your apartment’s social media page! We tell you how many are in the jar so you can choose a winner.
If you want to do it in-person, we also give you the apartment design templates and shopping list to make that as easy as possible!
FEBRUARY HOLIDAYS TO INSPIRE YOUR RESIDENT EVENTS
We use creative holidays to inspire our event ideas for February. It gives us a starting point on what type of event to have whether that be a whole spread around Nutella or doing something pet-friendly for Love Your Pet Day. Plus this calendar for apartments gives you a way to tie in your events to trending social media topics.
FEBRUARY CREATIVE DAYS TO KEEP ON YOUR RADAR:
Groundhog Day
Women's Physicians Day
Wear Red Day
Nutella Day
International Frozen Yogurt Day
Periodic Table
Pizza Day
Umbrella Day
Make a Friend Day
Super Bowl Sunday
Valentine's Day
National Gumdrop Day
Almond Day
Random Acts of Kindness Day
Drink Wine Day
Chocolate Mint Day
Presidents' Day
Love Your Pet Day
Pancake Day
Margarita Day
National Chili Day
Toast Day
Tortilla Chip Day
Fairy Tale Day
Floral Design Day