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Multifamily Professionals, You Got This: A 12-Pack of Ideas to Help You Cope & Hope Amidst COVID-19

Sprout Marketing

Amy K Dilisio, Rommel Anacan, Heather Blume & Barbara Savona share an uplifting message with an actionable plan.

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Amy Kosnikowski Dilisio

STAY OPTIMISTIC & GROUNDED

  • Adaptability & Acceptance

    • You have a new role for right now so find comfort there

    • What do I have control over? What can I do? 

      • Routine is comfort

  • Back to the Basics of Life: What Really Matters 

    • What fuels me and feeds me every day? 

    • Quality time

    • Daily disciplines 

    • New memories and routines being created

  • Grace & Gratitude

    • Giving myself grace and permission to not be ok

    • Asking for what I need

    • Gratitude - being thankful and appreciation 

Keep in touch with Amy Kosnikowski Dilisio:  

Heather Blume from Behind the Leasing Desk

  • It's okay if you're not okay - trauma responses vary from person to person 

  • Refocusing and processing strategies 

    • Power of a pause and breathing

    • Let yourself feel it

    • Connect with a person you care about/who cares about you

    • Ask what is making you feel "off"

    • Pets are powerful aides

    • Indulge in simple pleasures

    • Ignore the overly negative memes out there regarding said indulgences. You’re not a fatty, and you’re not a drunk-y. You’re human. The binge is normal.

    • Keep a list of 3 focus points for the day

    • Take a break and leave your desk 

    • Allow yourself a bad 5 or even 10 minutes - Processing a moment of weakness leads to a replenishment of your strength

  • We all feel that helplessness and desire to help somehow.

    • Look for the good and try to replicate it for yourself and your community 

Keep in Touch with Heather Blume:

Rommel Anacan

  • Don’t Make Permanent Decisions Based on Temporary Situations (In other words don’t let fear and anxiety drive the bus!)

    • Some examples:

      • In your career

      • In your finances

      • In your relationships

      • Before you make a major decision PAUSE, REFLECT get GUIDANCE from a WISE MENTOR

  • Great Moments Are Built on Great Opportunity

    • Moments like this reveal many things

    • Opportunity to reflect on the past, focus on the present and dream for the future

      • Pause and ask, “What are the opportunities that are in front of me?”

      • Micro: With your residents. Better or worse?

      • In your career-Elevate your profile? Develop a positive reputation. Be seen. Get noticed. 

      • Be creative

      • Be open

      • Be wild

      • Give yourself permission to fail

      • Then, take a step!

      • Over time those steps build up where you’ll be able to be the point in your life when you say, “That is where everything shifted in a mighty way!”

  • Help Other People Do These Same Two Things!

    Keep in touch with Rommel Anacan

Barbara Savona of Sprout Marketing

  • Master the Pivot with a Minimal Viable (Potent) Dose 

  • Pivot: Our feet stay planted in what we know, we make minor adjustments to new circumstances

  • Basics won’t change and they will be important 

    • Actions to retain current residents 

    • Actions to attract new residents (It’s ok to sell right now, uptick in online traffic, FB, IG - people might be sick of their spouse, sick of their home, sick of their neighbors, and disappointed at how their community handled the crisis) 

    • Retaining great talent 

  • Identify the Minimum Viable Dose (Don’t do a full 360 all at once) 

    • Attention + Influence (Consistently) 

  • Retention Through Personalization While Conserving Mental Bandwidth 

    • This is an opportunity for you to stand out as a lifeline to your residents and a trusted source 

    • Communicate often 

      • Pick your platform

      • Pick your time 

    • Make it feel personal 

      • Loom - Videos  & Email Templates 

        • FAQ’s 

          • Emergency Maintenance

          • Why Amenities Are Closed 

          • Rent Questions 

        • Virtual Tours 

        • Follow Up 

        • Team Updates 

    • Decide Now What the Other Side Looks Like for You

      • How adaptable are you? What skills did you pick up? Growth sometimes is forced upon us, but we still grow

      • What parts of normal do we not want to go back to? 

      • What will be the new “normal” of operations 

      Keep in Touch with Barbara Savona | Sprout Marketing | www.WatchYourBusinessSprout.com 

      barbara@watchyourbusinesssprout.com

      IG: Sprout Marketing 

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