Multifamily Professionals, You Got This: A 12-Pack of Ideas to Help You Cope & Hope Amidst COVID-19

Amy K Dilisio, Rommel Anacan, Heather Blume & Barbara Savona share an uplifting message with an actionable plan.

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“Thank you so much! We love the info- good to know we are in this together!”
— Team at Sunset Apartments
 
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Amy Kosnikowski Dilisio

STAY OPTIMISTIC & GROUNDED

  • Adaptability & Acceptance

    • You have a new role for right now so find comfort there

    • What do I have control over? What can I do? 

      • Routine is comfort

  • Back to the Basics of Life: What Really Matters 

    • What fuels me and feeds me every day? 

    • Quality time

    • Daily disciplines 

    • New memories and routines being created

  • Grace & Gratitude

    • Giving myself grace and permission to not be ok

    • Asking for what I need

    • Gratitude - being thankful and appreciation 

Keep in touch with Amy Kosnikowski Dilisio:  

 
 
 
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Heather Blume from Behind the Leasing Desk

  • It's okay if you're not okay - trauma responses vary from person to person 

  • Refocusing and processing strategies 

    • Power of a pause and breathing

    • Let yourself feel it

    • Connect with a person you care about/who cares about you

    • Ask what is making you feel "off"

    • Pets are powerful aides

    • Indulge in simple pleasures

    • Ignore the overly negative memes out there regarding said indulgences. You’re not a fatty, and you’re not a drunk-y. You’re human. The binge is normal.

    • Keep a list of 3 focus points for the day

    • Take a break and leave your desk 

    • Allow yourself a bad 5 or even 10 minutes - Processing a moment of weakness leads to a replenishment of your strength

  • We all feel that helplessness and desire to help somehow.

    • Look for the good and try to replicate it for yourself and your community 

Keep in Touch with Heather Blume:

 
“Heather - your vulnerability has been amazing. How are you continuing to find your happy place in an unhappy time?”
— Happy Webinar Attendee
 
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Rommel Anacan

  • Don’t Make Permanent Decisions Based on Temporary Situations (In other words don’t let fear and anxiety drive the bus!)

    • Some examples:

      • In your career

      • In your finances

      • In your relationships

      • Before you make a major decision PAUSE, REFLECT get GUIDANCE from a WISE MENTOR

  • Great Moments Are Built on Great Opportunity

    • Moments like this reveal many things

    • Opportunity to reflect on the past, focus on the present and dream for the future

      • Pause and ask, “What are the opportunities that are in front of me?”

      • Micro: With your residents. Better or worse?

      • In your career-Elevate your profile? Develop a positive reputation. Be seen. Get noticed. 

      • Be creative

      • Be open

      • Be wild

      • Give yourself permission to fail

      • Then, take a step!

      • Over time those steps build up where you’ll be able to be the point in your life when you say, “That is where everything shifted in a mighty way!”

  • Help Other People Do These Same Two Things!

    Keep in touch with Rommel Anacan

 
“I can’t thank you all enough for this webinar. Timing is everything and my residents are staring to go buggy out of mere boredom.”
— Manager from Adante Seattle
 
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Barbara Savona of Sprout Marketing

  • Master the Pivot with a Minimal Viable (Potent) Dose 

  • Pivot: Our feet stay planted in what we know, we make minor adjustments to new circumstances

  • Basics won’t change and they will be important 

    • Actions to retain current residents 

    • Actions to attract new residents (It’s ok to sell right now, uptick in online traffic, FB, IG - people might be sick of their spouse, sick of their home, sick of their neighbors, and disappointed at how their community handled the crisis) 

    • Retaining great talent 

  • Identify the Minimum Viable Dose (Don’t do a full 360 all at once) 

    • Attention + Influence (Consistently) 

  • Retention Through Personalization While Conserving Mental Bandwidth 

    • This is an opportunity for you to stand out as a lifeline to your residents and a trusted source 

    • Communicate often 

      • Pick your platform

      • Pick your time 

    • Make it feel personal 

      • Loom - Videos  & Email Templates 

        • FAQ’s 

          • Emergency Maintenance

          • Why Amenities Are Closed 

          • Rent Questions 

        • Virtual Tours 

        • Follow Up 

        • Team Updates 

    • Decide Now What the Other Side Looks Like for You

      • How adaptable are you? What skills did you pick up? Growth sometimes is forced upon us, but we still grow

      • What parts of normal do we not want to go back to? 

      • What will be the new “normal” of operations 

      Keep in Touch with Barbara Savona | Sprout Marketing | www.WatchYourBusinessSprout.com 

      barbara@watchyourbusinesssprout.com

      IG: Sprout Marketing 

 

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— Team at Courtyard Apartments
Multifamily Training, Personal DevelopmentSprout Marketingmultifamily marketing, marketing tips, social media marketing, Social Media, Emotional Marketing, mental health, covid, corona, coronavirus, webinar, Anne Sadovsky, amy kosnikowski, rommel anacan, heather blume