#74 - September Marketing & Retention Ideas for Apartments

The September edition of SproutMonthly: The Apartment Marketing Magazine is our MEGA-episode for creative fall apartment marketing and retention ideas.

Here is a sneak peek of the September edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

Coffee Bar & Six More Resident Events
Mix and Match: Fall Marketing and Retention
Fall Office Makeover
Fall Bucket List Engagement
September Creative Dates Planning Calendar

Fall Free Apartment Marketing and Resident Retention Ideas Magazine — FREE APARTMENT IDEAS

**This FREE digital magazine is full of ideas and resources to make your job easier!**
Your free subscription includes:
🌟 Printable Monthly Planning Calendars
🌟 Canva-Compatible Templates for the Apartment Industry
🌟 Downloadable Resident Appreciation Flyers
🌟 Social Media Caption Templates + Digital Graphics
🌟 8 Leasing Tips E-Book & More

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Subscribe to our free apartment magazine today and access all of the goodies - click here!

>>> PREVIEW THE September ISSUE OF SPROUTMONTHLY

september RESIDENT EVENT ideas

Fun Apartment Community Resident Event Idea — COFFEE BAR

**It's time to pumpkin spice up your community** with a fall-themed coffee bar. For those that already have a coffee bar established, simply add the fall decor and flavors to kick it up a notch.
If you are a community with little to no amenities, you can create this amenity easily just by carving out some table space for a coffee maker and a few extras. Use the fall season to bring more value to your residents!
*Bring it to life with…*
**Pumpkin Decor**
**Fall Leaves Garland**
**Fall Cups**
**Pumpkin Spice Syrup**
**Salted Caramel Syrup**
**Caramel & Chocolate Sauce**
**Pumpkin Pie Spice**
**Cinnamon Spice**
*Amazon affiliate links included

READING CORNER

Host a library, book club, or book drive to celebrate Read a Book Day (September 6) or simply just because!
**Library:** Encourage your residents to donate their used books to your free resident library. Set it up on an empty table in the community room or add a shelf to an empty corner.
**Book Club:** Poll your residents online to see if they would want to join a book club. You can select a resident to lead the charge and let them know you'll provide light snacks or wine for their meeting.
**Book Drive:** Help residents keep their homes tidy while also giving back by hosting a book drive all month long. See if a school, daycare, after-school program, or library will accept the books.
*Bring it to life with…*
**Folding Shelf**
**Wood Stump Tray**
**Wood Box**
**Fall Leaves Garland**
**Pumpkin Decor**
*Amazon affiliate links included

HEALTHY FALL BREAKFAST

September is Better Breakfast Month. Host a healthy breakfast bar for your residents with coffee, juice, yogurt, granola, and oatmeal. Give it a fall twist by leaning into fall spices like cinnamon, apple, chai, berries, and more.
*Bring it to life with…*
**Brown Bags**
**Yogurt**
**Apple Cinnamon Oatmeal**
**Cinnamon Sticks**
Fresh Fruit

*Amazon affiliate links included

PLUS, A FEW OTHER FALL RESIDENT EVENT IDEAS

Oktoberfest Happy Hour Event Idea Mock.png

Oktoberfest Happy Hour

Oktoberfest is September 17 - October 3.
Have a selection of seasonal brews available to try.
Make this an off-site event at a local brewery where residents can simply get a discount by mentioning you.

When I dip, you dip, we dip!

National Guacamole Day is September 16.
Partner with a local restaurant to provide the chips, guacamole, and any other dips for the event.
Make it to-go with bagged ingredients to make at home.

Apple Picking

Prime apple harvesting is in mid to late September.
Set up a basket of apples for residents to pick and enjoy.
These also make easy, affordable appreciation gifts just by adding a cute sign.

Dream Big Chalk Event

Draw a chalk cloud on the sidewalk and encourage residents to go write their dreams inside.
You can also make this a contest for residents to illustrate their dreams on the sidewalk and let social media decide the winner.

GRAB OUR FREE EVENT INVITE TEMPLATE >>>

Customize this fall event design FREE in Canva!

In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics for our members. You can customize them yourself (using our CANVA-COMPATIBLE templates) or have our designers customize them for you for a small fee (starting at $12.50).

Try out one of our Canva-Compatible Templates and see how easy it really is!

Access this template and others in our FREE membership - click here!

TRY IT FREE! CLICK HERE

mix and match

Pair any of these fall marketing ideas with any of the gift ideas. Go shopping once for fall treats and then use them for marketing, referrals, renewals, welcomes, or some resident appreciation!

Free Fall Creative Marketing and Retention Ideas for Apartment Communities

Marketing: Help prospects fall in love with your community by dropping off tea for two at local businesses while running errands.

Renewal: Ask residents to spice things up again with coffee cake and a renewal letter.

Referral: Frame your referral flyer next to a basket of apples or apple chips near your mail area. We love mini referral stations!

Welcome: Make home a happy place when you pair pumpkin hot cocoa with a fall welcome flyer and note. You can even add a fall mug if your budget allows for it.

Resident Appreciation: Surprise residents with coffee, cookies, and a sweet message at the entrance, after fulfilling a maintenance request, or when anyone visits the office.

Bring it to life with…

Chai Tea
Coffee Cake Mix
Apple Chips
Pumpkin Hot Cocoa

*Amazon affiliate links included

Download this Resident Appreciation Sign for your residents!

Join Sprout’s free membership to get access to the September Sprout Monthly Issue as well as featured resources including this resident appreciation sign!
Available only through the month of September.

JOIN HERE FOR FREE

FALL office MAKEOVER

Make your community a place to remember by appealing to the five senses and sell your community for the season. Just a few simple touches can really make an impact. In our September Issue, we’re sharing how to appeal to ALL five senses at your community with a fall office make-over.

digital fall transformation

Fall Digital Marketing Ideas for Apartment Community

We’ll inspire you to fallify and bring the outside in by updating your TV and computer screens, website lifestyle photos, emails, and social media. Paint a cozy picture and help prospects imagine what fall looks like at your community with these tips!

SAVE THE DATE

Free Multifamily Apartment Event and Marketing Planning

Use our monthly planning calendar to...

Outline your marketing efforts
Plan any retention efforts or events
Put reminders for your team
Plan out your social media strategy

JOIN FREE TODAY

Join our free membership today and access our calendar’s resources - click here!

trending: fall bucket list

Help your residents start planning the fall season at your community by posting on Stories, Reels or TikTok. Check out our pre-designed video to the right that helps your followers randomly select something off your fall bucket list to do. It cycles through a bunch of photos and encourages them to screenshot to see what item to do. What's great about fall bucket list posts is it shows your lifestyle while also engaging your audience.

The more engagement you have, the more likely your content is to be served to your audience.

Get this read-to-post content from our full membership here.

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That’s our MEGA-episode of fall resident retention and apartment marketing ideas. Thank you for reading and enjoying the podcast, and I hope to continue to be your mentor for all things creative in the apartment industry. Stay tuned for another great episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!