Elevate Your Events: 17 Proven Strategies to Boost Resident Event Attendance

This is your go-to guide for boosting resident attendance and engagement at your apartment community. With 17 actionable strategies, we're here to ensure your events are effective, easy, and fun.From personalized invites to creative signage, we talk about the tools you need to spread the word, create excitement, and encourage residents to show up to your events. Involve residents in the event planning, offer special perks when they register to attend, and partner with local businesses to build out an event that is well attended and anticipated.

How to Manage Multiple Lease-Ups With Kindle Baumgarten of Drucker +Falk

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

#97: Mike Wolber & Chris Arnold: Personal Branding Strategies Revealed

This week we’re featuring a double dose: personal branding strategies with two of the best. Chris Arnold and Mike Wolber show us how personal branding can help you and also your company.

#90: Your Apartment Community Marketing Playbook and Marketing Themes

“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge!

#89: Aligning Your Personal Brand With Your Company with Tony Sousa

Tony Sousa, the most interesting man in property management, returns as a guest this week on Marketing Home, Marketing You and he’s more interesting than ever! Listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice.

Branding Case Study: The Collective Apartments - How Sprout Branded DC's Fastest-Paced Lease-Up

Sprout worked with the WC Smith team to craft a custom brand design and message for all three apartment buildings under a master brand - The Collective. Today, we want to share our collective road to success! See what we did there - we love a good play on words. Make sure to download our free guide to successful apartment branding.

MarketingGuest UserMay 2, 2022branding, logo, the collective, collective, WC Smith, Holli Beckman