Start Here: Apartment Outreach Marketing

The what, why, and how of outreach marketing for your apartment community

WHAT IS OUTREACH MARKETING?

Outreach marketing is the act of marketing or promoting our community. It involves creating rapport, building and strengthening business and customer relationships, and seeking out new clients. In a nutshell, it’s telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about.

WHY OUTREACH?

In a digital age, face-to-face marketing has decreased. So why continue to outreach in person?

• Building rapport is more powerful when someone can put a face to the (brand) name. When we go visit local businesses, they start to associate us with our community. We go from a faceless brand to a personal connection.

• Marketing is a numbers game. Increased marketing equals more prospects and more prospects allow us more opportunities too close. If we follow that logic, more opportunities to close leads to higher occupancy. And we all know the benefit of that!

WHAT should you SAY?

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• What to say will hugely depend on where you are going

• Understand your target market

• It all starts with a smile and a warm demeanor

• Have a great intro and a quick elevator pitch ready to go

• Keep it brief

• Take a personal interest

• Remember who you talked to

• Don’t forget to document your efforts. It’s the easiest way to build a route or pass it to a team member to continue progress.

PRO TIP: A lot of people get nervous about outreach marketing, but remember that you have a lot of value to bring to a local business. Your community represents HUGE buying power.

Here’s some outreach oriented marketing resources to get your show on the road:

The Sprout Membership is your “easy button” for apartment marketing

one easy-peasy platform where you can get ideas and resources to check off all your marketing and retention needs

When you join the Sprout community, you get marketing initiatives that you can do in just minutes every. single. day. We’re all about simple, everyday actions at Sprout which means you don’t have to do a giant marketing overhaul to see results. The Sprout Daily Dose method is designed to give you all the results you're looking for without sacrificing your time or money. If you want to learn more, you can catch a demo video here.

If you want to get a taste of the Sprout Membership and how easy it is, scroll on my friend! Our done-for-you bundles are EVERYTHING. 🙌🏼

Easy ways to check off your outreach marketing for your apartment community

Build your marketing kit with these done-for-you bundles

Unique Designs and ideas for outreach marketing for your apartment community

CHECK OUT THESE OUTREACH DESIGNS FROM THE SPROUT MEMBERSHIP