How To Create An Apartment Marketing Plan That Works For You Instead Of Against You
Let’s play a quick game of would you rather. Would you rather… have your arm eaten off by a crocodile or take a hot bubble bath? Would you rather… get poison ivy or get a massage? Would you rather… work in reactive marketing mode or work in proactive marketing mode?
Those are all pretty much straight forward answers, right? Hot bubble bath? Yes please! Relaxing massage? Sign me up! Proactive marketing? What a dream!
Most managers would agree that a proactive marketing approach is ideal, still the large majority default to a reactive approach. Why?
Often, managers start with the best of intentions to have a well-crafted marketing plan but then things happen onsite that take away our focus. Mid-month they can find themselves with dipping occupancy, unaccounted for skips, or a lower renewal rate than anticipated. In the shock and misunderstanding a hail mary is thrown in hopes it will correct all the missed goals. But let’s be honest, does the hail mary ever work?
The problem is that the reactive approach is taxing on a team, isn’t sustainable and doesn’t produce the long-term results we are looking for. Sure it might work for the short-term, but no one can sustain great results in reactive mode.
On the flip-side of that coin, a proactive approach allows you to plot your course, consider all factors affecting your marketing and retention, and anticipate challenges BEFORE you ever get in the driver’s seat. You are able to take past experience and current market trends and resources to create a plan that can work month after month.
The proactive approach is where the Sprout Daily Dose Method thrives!
It’s an inherently proactive method that allows you to take charge of your community’s future. Gone are the days of hoping things are calm onsite long enough for you to create a marketing plan. That’s simply not realistic. The chaos will always be there to some extent.
You need a plan that works within the chaos, am I right?
The Daily Dose Method is all about allowing you to easily create a marketing plan that is driven by your community’s core objectives so that you can work towards them in the most efficient way possible. Where do you start, you ask? The Daily Dose Planning Kit is the holy grail of quick and efficient marketing planning and organization. You can download yours here for FREEEEE.
This planning kit allows you to create an outline plan for how you are going to attack your marketing objectives, keep track of your goals, team development, and responsibilities throughout your team members.
In addition to downloading this Daily Dose Planning Kit, you can grab some of our done-for-you bundles in our Sprout Shop. These bad boys are sent to your door all ready for you to use for your marketing initiatives. Seriously… the most effort you have to put in is clicking the button to add it to your cart.
We've rounded up some of our favorite gifts for a variety of lifestyles (pet-friendly, fitness, foodie, etc) that can be used for welcomes, renewals, apologies, or appreciation efforts. These gifts are all under $25, and some are even less than $5. We tried to find a good mix of gifts that could work for any community!